Alessandro Mendini, 2004

iniaturising the activities of a company, its products made minute and distant. As if through a reversed telescope.
Its objects placed in a ring on a merry-go-round, again miniatured, at the centre of a park in miniature. Like that of a model train.
A friendly way of describing a dream, a dream factory. A deep commitment riding on a toy merry-go-round.

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